Toccata AI helped an Australian MVNO (Mobile Virtual Network Operator) boost customer lifetime value through intelligent offers and efficient acquisition costs. With our advanced solutions, we were able to achieve a 35 basis point reduction in churn and improve ARPU by 1.9%.
Boosting Customer Lifetime Value with Intelligent Offers
By accurately predicting churn and offering personalized incentives, we were able to pre-empt and prevent churn at the right time.
Our targeting algorithm identified those customers who are most likely to upgrade or purchase add-ons. By targeting customers with relevant upgrade offers and tailoring the marketing messages via AI, we achieved significant uptake of these offers.
With our intelligent offer optimization algorithm, the MVNO offered discounts only when needed, rather than giving away to every customer and diluting ARPU.
We helped the MVNO implement multi-modal campaigns and reinforces a consistent marketing message. This approach boosted awareness and conversion of the various add-on and upgrade options.